Strategy
PPC for Hotels
The Importance of good PPC for Your Online Campaigns
Increase your hotel’s direct revenue with ads tailored specifically for your property. Bid only on the keywords your hotel needs and achieve a positive ROAS (Return on Ad Spend) for every euro you invest.
PPC Audit
We analyze your audience and target markets, your competitors, the channels they use to book, booking lead time, and other key data.
Budget
We prepare a budget based on the analysis and recommend various actions and campaigns, aiming to deliver the best possible results for your hotel.
We Are Google Partners
We hold Google Partner certification, working directly with Google’s teams to provide our clients with top-tier services and outstanding results.
Meta Business
We create Paid Media campaigns for Meta Business (Facebook and Instagram), segmenting audiences and markets according to the defined strategy and objectives.
KPI Measurement
We measure everything so you always know the results and can implement improvements to maximize revenue.
Reports
Using our Data Studio and BI tools, we create customized reports for your hotel, keeping you informed and showing the results of all campaigns.
Frequently Asked Questions About PPC for Hotels
SEO (Search Engine Optimization) focuses on improving a website’s organic visibility through content optimization, structure, and technical improvements.
SEM (Search Engine Marketing), on the other hand, involves using paid advertising on search engines (like Google Ads) to increase visibility immediately.
PPC (Pay-Per-Click) can help your hotel increase its online visibility through paid ads on search engines or platforms like Google Ads, attracting relevant traffic and potential guests searching for accommodations, which can lead to direct bookings.
PPC costs for your hotel are based on the Cost Per Click (CPC), meaning you pay each time a user clicks on your ad. The CPC is determined by the bidding system on advertising platforms (such as Google Ads), competition in your sector, and the relevance of your ads.
To calculate the total cost of a PPC campaign, multiply the CPC by the number of clicks your ad receives
Total PPC Cost = CPC x Number of Clicks