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Online Reputation: The Most Valuable Asset in the Digital Era for the Hospitality Industry

Online reputation has emerged as one of the fundamental pillars of hotel marketing strategy. In today’s digital world, where travelers have access to countless options just a click away, the online perception of a brand can be the difference between a fully booked hotel or one with vacant rooms. Customer reviews and feedback, as wellContinue reading “Online Reputation: The Most Valuable Asset in the Digital Era for the Hospitality Industry”

Artificial Intelligence and Automation: Transforming the Tourism Sector

Artificial intelligence (AI) and automation are currently revolutionizing the tourism sector, transforming how hotels, airlines, and travel agencies manage their operations and interact with customers. In recent years, AI has shifted from being an experimental technology to becoming an essential component of the innovation strategies of many tourism businesses. From chatbots that respond to customerContinue reading “Artificial Intelligence and Automation: Transforming the Tourism Sector”

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