Marketing audit service
for 360º hotels
Review, analyse, look for your strengths and weaknesses, improve. This is your chance to turn your business into its best version.
The importance of a 360º hotel audit
Hotel audit 100% customised
In the audit process we analyse more than 200 points of your business: customer service, communication channels, sales analysis, procedures, among others.
In short, we immerse ourselves in it to extract as much information as possible and thus establish measures and actions for improvement.
The scope of the hotel audit can vary depending on the specific needs of the hotel.
The areas of auditing for your hotel that we specialise in
We analyse the operational flows of your hotel or tourism business to identify areas for improvement in customer experience, cost reduction and efficiency. We provide you with a detailed report with recommendations to optimise key processes such as reservations, check-ins, inventory management and customer service.
We evaluate your website and its performance in search engines, identifying opportunities to improve design, functionality, usability and organic positioning. You will receive a complete diagnosis with specific strategies to increase your online traffic and visibility.
We examine your current digital marketing campaigns, including social media, online advertising (SEM), email marketing and product strategy. We provide you with a detailed analysis with recommendations to optimise all your actions, improve customer acquisition and build customer loyalty.
We carry out a diagnosis of your sales and direct booking strategies, evaluating factors such as Revenue Management, booking process, sales strategy of the sales teams in all market segments and niches and the sales skills of the teams. We provide a report with concrete measures to maximise revenue and improve results.
We help you take advantage of the Kit Consulting programme with a complete evaluation of your marketing strategy. We analyse your online presence and advertising campaigns, identifying key actions to boost your visibility and sales in the tourism market.
Evaluamos el uso actual (o potencial) de soluciones de inteligencia artificial en tu negocio turístico. Identificamos oportunidades para incorporar herramientas como chatbots, sistemas de análisis predictivo y personalización del servicio, proporcionando un informe con pasos claros hacia la transformación digital. This service can also be funded by Kit Consulting.
Auditamos tus procesos de recopilación, análisis y uso de datos. Identificamos áreas de mejora en la gestión de información clave para tu negocio turístico y ofrecemos recomendaciones para optimizar la toma de decisiones mediante herramientas de analítica avanzada y visualización de datos. This service can be funded by Kit Consulting